`An upgrade is nothing special, easy to predict and not surprising. But that is Apple’s style,` said Mr. Mai Trieu Nguyen, head of the Mai Nguyen retail chain and has many years of monitoring the mobile market.
According to him, the changes on the iPhone 13 such as a larger battery, reduced `rabbit ears`, 120 Hz screen, 1 TB memory, long battery life… are `nothing terrible`, even
iPhone 13 is considered not too `transformed`.
However, Mr. Nguyen admitted that one feature that impressed him was the portrait mode with Cinematic background removal and the ProRes video format that supports advanced editing.
`I rate Cinematic very highly in being able to choose the subject to focus on when filming, something that other brands have not been able to do. This feature will be very useful for professional video bloggers, maybe even
This expert predicts that iPhone 13 is aimed at Android users or people with older iPhones who want to upgrade, instead of iPhone 12 owners because the difference between the two devices is not too much.
Technology expert Pham Hong Phuoc also assessed that the new iPhone is not outstanding, but will still sell very well.
Many analysts globally also do not appreciate the new features Apple equips the iPhone 13, but think they are necessary changes.
According to Expert Reviews, `iPhone 13 only has a few small improvements but enough to become Apple’s best iPhone model currently, enough to attract people to spend money.`
Focus feature while recording on iPhone 13. Photo: Apple
For example, a screen with a 120 Hz refresh rate is a necessary addition, especially for those who regularly play games or watch fast-paced content such as sports and action movies.
According to Katy Huberty, lead analyst at Morgan Stanley, the iPhone 13 doesn’t have any groundbreaking features, but does offer the functions that consumers care about most: 5G, better cameras and improved battery life.
He said that the fact that the iPhone 13 supports more 5G bands than the iPhone 12 will help the device reach more areas and markets, especially those who are using old devices and want to upgrade to world-class mobile networks.
`Morgan Stanley is optimistic about iPhone growth prospects in fiscal 2022. iPhone 13 sales will contribute greatly to this outlook,` Ms. Huberty said.
Amit Daryanani, an analyst at Evercore ISI, said the new iPhone may not be attractive to iPhone 12 users, but is the priority device to `upgrade` to older iPhone users.
However, contrary to the opinions of experts, users are not very interested in the new iPhone.
`Buying an iPhone 13 is now like buying a new pair of socks that are no different from the old socks you currently own,` one account commented.