iPhone 8 may be difficult to sell because of its $1,000 price tag 3
Today, Apple will launch a new generation of smartphones – possibly the iPhone 8. They hope the number considered lucky in China will help make a fortune from the world’s largest smartphone market.
However, this device is expected to cost more than 1,000 USD, nearly 800 USD higher than the iPhone 7 Plus.
The success of the new iPhone generation in China is very important to Apple.
iPhone 8 model built according to rumors.
The Chinese market – including Taiwan and Hong Kong – contributed nearly 18% of iPhone revenue in the quarter ending last July.
Compared to the same period last year, this figure has decreased by 10%, while other regions are still growing.
While the iPhone 6 created a storm in China in 2014, subsequent models have not been as popular.
8 is the luckiest number, according to Chinese beliefs, because it sounds close to `rich`.
iPhone 7 has been criticized for being too similar to older models.
The number of mentions of iPhone 8 on Chinese social network – Weibo is currently higher than iPhone 7, but still far behind iPhone 6. This parameter is used to measure consumer tastes.
In the US, analysts do not think a price of $1,000 will have a big impact.
Besides, Apple is expected to retain users with low-cost lines similar to the iPhone SE.
In China, expensive phone prices will cause installment buying to increase sharply.
Fenqile – a platform supported by Tencent – also allows users to pay in installments.
Services backed by Alibaba and JD.com also launched many new services this year, for price-sensitive customers, such as flexible payment methods or old smartphone rentals.
