Unlike anywhere else in the world, it is the box-shaped cars with engines of just under 1 liter that the Japanese call K-Car (kei-car) that make visitors curious.
The term kei car was first born in 1949 by the proposal of the Japanese government, for very small capacity cars.
During the peak period in 2013, kei car sales accounted for 40% of the car market share in Japan.
K-car in Japan.
Why are blocky cars with an unattractive appearance so popular on Japanese streets?
First, it is fuel efficient and cheap.
The 2019 Mitsubishi eK costs from 11,700 – 12,750 USD with a 659 cc turbocharged engine that only takes 4.1 liters/100 km, this figure in Honda N Box is 4 liters with an amount of money from 16,800 – 17,800 USD
In addition to the attractive initial cost, the boxy shape makes the cabin very airy.
As in the global press release, Mitsubishi always calls the eK X `cute beast`, or Daihatsu with Move.
The space of the k-car can hold a lot of furniture.
Japan’s transportation infrastructure is the most developed in the world, cars here are simply a means of daily transportation.
Finally, there is durability and reliability.
Demand in each market is always different.